Product Feature — Case Study
Airtable AI: The New Playbook
A 60-minute simulive program built as an editorial film: live action in New York, customer and executive interviews, ScreenStudio product demos, and a production loop with engineers as the features changed.
The format was the idea. If a webinar is going to be an hour long, it should earn every minute.
The Format
Live action gave the chapters atmosphere and visual resets.
Riverside interviews let customer and executive voices carry the narrative without forcing everyone into a studio.
ScreenStudio capture turned product states into rehearsed, legible sequences rather than raw screenshares.
Engineering collaboration kept the demos current as the product changed during production.
The Edit
Chapters made each segment useful on its own; pacing, transitions, sound design, and a custom score made the full hour feel continuous.