Airtable
Senior Video Lead, Brand
Built Airtable's in-house video function from zero — and gave an enterprise software brand a cinematic point of view.
I led product launches, documentary-style customer films, a national brand campaign, and flagship events across London, Los Angeles, and New York. I also introduced real-time 3D and AI-enabled workflows to the production mix. The throughline: make complex products feel human.
Selected Work
Builders &
Breakthroughs
Turning candid conversations with technology and business leaders into a focused editorial franchise.
Enterprise Customer Films
On-location documentary storytelling with West Elm, Equinox, JetBlue, Taylor Guitars, Virgin Voyages, and Code & Theory.
View the films
Product Storytelling
A repeatable system for making software clear and cinematic through UI capture, launch narratives, ScreenStudio demos, and AI-enabled production.
View the system
3D + AI Production
Unreal Engine product demos, AI voiceover, and experimental formats exploring what cinematic production can look like in B2B marketing.
Explore the work
Brand Campaign
Airtable's first national paid media campaign across TV, print, OOH, social, and web, made through agency partnership and in-house creative oversight.
View behind the scenes
