Real companies.
Real stories.
On-location documentary films about the people behind enterprise work — honest stories in which the product earns its place.
I helped build a repeatable documentary format for Airtable's enterprise stories: unscripted interviews, real workflows, small crews, and an editorial system that could travel from a guitar factory to an airline operations center without losing its point of view.
Taylor Guitars
El Cajon, CaliforniaAt Taylor's El Cajon factory, we traced a guitar from raw tonewood to finished instrument — using the rhythm, texture, and hands-on craft of the floor to make an operational story feel tactile.
Explore the Taylor Guitars case study →West Elm
New York, NYOne of the original Airtable customer films: a New York story about how West Elm coordinates 26,000+ creative assets across six teams. I created behind-the-scenes and social work that extended the production beyond the hero film.
Equinox
New York, NYShot inside Equinox's Manhattan clubs, this story paired a highly controlled visual language with the operational scale behind 4,500 classes across eight brands. I supported the production through behind-the-scenes and social editing.
JetBlue
New York, NYFor JetBlue, the story was scale without abstraction: a 400+ person IT organization turning a complex digital roadmap into something teams could see, prioritize, and act on.
Virgin Voyages
Miami, FLA fast, design-led story about more than 80 marketers working as one team. Shot in Miami and cut to match Virgin Voyages' pace, color, and confidence.
Code & Theory
New York, NYAt Code & Theory's New York studio, the work itself became the visual language: screens, systems, and teams showing how 500 people across 18 departments reclaimed more than 10,000 hours a year.
A system with room for real people.
One documentary framework, adapted to each company and distributed across web, sales, social, and events.