Unreal Engine product demos, AI voiceover with ElevenLabs, and production formats that didn't previously exist at the company. Exploring what happens when 3D rendering and AI-driven production meet B2B marketing.
The experimental work at Airtable started as a proof-of-concept — testing whether 3D rendering could make product marketing more compelling. The first Unreal Engine demo gained traction internally, and from there it became a legitimate part of the production pipeline.
Adding AI voiceover through ElevenLabs opened things up further — polished narrated content without scheduling voice talent or booking studio time. The combination of 3D rendering and AI voice streamlined a production process that previously would have required an agency, a voice actor, and a 3D studio.
3D-rendered product demo showing Airtable's supply chain management capabilities. Built in Unreal Engine with AI-generated voiceover via ElevenLabs. Blended actual product UI with high-fidelity 3D environments to create something that looks like a product ad but functions as a demo.
This was the piece that proved the format worked. It outperformed traditional screenshare demos in engagement and became a reference point for how the product marketing team approached demo content going forward.
Product demo built entirely in Unreal Engine with AI voiceover for an Airtable AI feature launch. The concept was to present the product in a cinematic 3D environment rather than a flat screenshare, giving the launch content a premium quality usually reserved for consumer tech brands.
An early proof-of-concept that 3D rendering had a place in SaaS marketing. Started as an internal experiment and ended up shipping as the launch asset.
3D-rendered visualization of a marketing supply chain workflow. Part of the ongoing experimentation with how 3D environments can communicate complex operational concepts more effectively than flat screenshares or slide decks.
What started as a proof-of-concept became a production capability. 3D environments, AI voice, and a streamlined pipeline that keeps expanding as the tools improve.