2021 — Present

Airtable

Senior Video Lead, Brand

Built Airtable's in-house video function from scratch — production workflows, narrative standards, and a point of view for how a B2B brand should show up on camera. The work covers product launches, enterprise customer films, a national brand campaign, flagship events, and experimental formats like real-time 3D and AI-driven production.

The customer film program became the signature: documentary-style shoots on location with West Elm, Equinox, JetBlue, Taylor Guitars, Virgin Voyages, and Code & Theory. Equal parts storytelling and logistics — the kind of work where you're writing scripts at 6am and troubleshooting a wireless lav at noon.

Enterprise Video In-house video across product launches, brand campaigns, customer stories, executive comms, and everything in between.

Narrative Storytelling A documentary-style customer film program — on-location shoots with enterprise brands, built around real people and real workflows.

Events & Live Produced video for flagship events in London, LA, and New York — keynotes, sizzle reels, and leveraging live moments for ongoing marketing content.

New Formats Introduced 3D rendering in Unreal Engine and AI-driven voiceover to product marketing — production capabilities that didn't exist at the company before.

Case Studies

Product Storytelling

Product Storytelling

Launch films, product features, and behind-the-scenes content for Airtable's AI releases — The New Playbook, Omni, and Cobuilder. View all →

Customer Films

Enterprise Customer Films

Narrative storytelling through on-location documentary films with West Elm, Equinox, JetBlue, Taylor Guitars, Virgin Voyages, and Code & Theory. View all films →

Airtable Events

Flagship Events

Multi-city events in London, LA, and New York. Keynotes, sizzle reels, and a parallel customer interview track that turned live moments into lasting content. View all →

3D + AI Production

3D + AI Production

Unreal Engine product demos, AI voiceover with ElevenLabs, and experimental formats exploring what cinematic production looks like in B2B marketing. View all →

Brand Campaign

Airtable's first national paid media campaign — “This Is How.” TV, print, OOH, social, and web. Agency partnership and in-house creative oversight across every format. View BTS →

Virgin Voyages customer film interview by the cruise ship

Airtable branded LEGO bricks

London interview setup with cinema lighting

Camera rig on NYC rooftop at dusk

Customer interview with two-camera setup

Taylor Guitars interview through camera monitor

Airtable team group photo on stage

On-location customer shoot with Airtable on screen

Camera rig close-up with Rode mic and SmallRig cage

Kevin and colleague at Airtable event fire pit

Dual monitor edit station with Airtable 3D render

Wide interview setup with production lighting

Airtable LA event staff badge

Close-up of hands on clay with cinema camera

Office interview setup with teleprompter and monitor

Kevin pointing at Airtable OOH billboard outside Penn Station