The room is the opportunity.
Flagship events across London, Los Angeles, and New York — built to work in the room and keep working after it.
I developed the video approach around two tracks: keynote openers, recaps, and live social for the immediate moment; customer stories and executive interviews for the broader marketing pipeline.
Airtable London 2025
London, UKProduced keynote content, opening films, a full recap, and an interview track for EMEA customer stories — one compact production serving both the live experience and the marketing pipeline.
ALF Conference
Multiple LocationsFor Airtable's largest annual event, I produced keynote openers that could set the emotional tone in the room and stand alone online, while a parallel interview track captured the customers already gathered there.
Regional Events — LA, NY
Los Angeles & New YorkRegional events used the same two-track system at a more intimate scale: fast event coverage alongside longer interviews with more access and less distance between the audience and the story.
Customer Interview
The parallel production track that feeds the pipeline.
A customer conversation captured alongside the live program, then shaped into useful marketing content after the event.
Build for the room. Plan for what follows.
Live storytelling and a durable content pipeline, designed together.